In Turkey 92% of university students still live on the money their father gives them. That means on Father’s Day, the gifts are indirectly bought by the fathers. But in 2016 Pierre Cardin Stores were no longer accepting father’s money, and instead offered a one-day job to university students. After a hard working day at the store, sons were able to buy their fathers a gift from their very own money. In this way youngsters had a chance to experience their first job and understand what their father’s dedicate to them. And most importantly fathers had gifts to be proud of on this Father’s Day.
Case Study
Pierre Cardin - Father’s Day TVC (TR)
Effie Awards, Golden Effie Award, Original Brand Experience, Pierre Cardin One Day Job 2016
Effie Awards, Golden Effie Award, Great success with small budget, Pierre Cardin One Day Job 2016
Effie Awards, Golden Effie Award, Textile, Accessories, Fashion, Pierre Cardin One Day Job 2016
Effie Awards, Golden Effie Award, Success on Special Occasions, Pierre Cardin One Day Job 2016
Golden Drum Awards, Silver Drum, Pierre Cardin One Day Job, Service promotion events, Pierre Cardin One Day Job 2015
Felis Awards, Felis Award/ Best PR Campaign, Pierre Cardin One Day Job 2015
Felis Awards, Felis Award/ Best Direct Response Campaing, Pierre Cardin One Day Job 2015
Crystal Apple Awards, Pierre Cardin One Day Job 2015